By the late 19th century, Antarctica was the last unexplored continent on earth. Unknown whale and seal hunters were probably the first humans to set foot on the continent, but it was not until the 20th century that Britain, Japan, Germany, Sweden, Norway, France and Belgium began competing against each other to discover the South Pole and claim it as their new territory.
This is the advertisement that Ernest Shackleton placed in the newspaper for his trip to the South Pole:
| 'Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.'
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Design this advertisement as it would appear in a newspaper you would buy today. What words would you choose to encourage people to join Shackleton's expedition team?
You need to attract people's attention so think about using:
- positive, exciting, eye-catching words
- images
- different fonts
- colours.